I design and implement scalable digital systems across eCommerce, content, and marketing platforms, focusing on structuring workflows, components, and processes that enable efficient multi-market execution.
With over 10 years of experience, I bridge business, marketing, and technology to turn complex requirements into structured, maintainable, and scalable solutions.
hello@emilpokos.com
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+385 99 530 4867
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Experience
Web Art Director
- Lead the design and structuring of scalable digital experiences across multiple eCommerce platforms, focusing on content architecture, component-based systems, and workflow optimization.
- Defined reusable page structures and content models to support high-volume campaign production across multiple markets, significantly improving speed and consistency while reducing dependency on development teams.
- Act as a bridge between marketing, UX, and engineering, translating business requirements into structured solutions that align with technical implementation across platforms such as Salesforce Commerce Cloud and CMS environments.
- Owned the email marketing channel architecture across multiple brands, designing and implementing a centralized, component-based system within Salesforce Marketing Cloud for scalable cross-market communication.
- Designed and implemented process improvements for content creation and localization, including automated workflows for multi-language page generation and structured content delivery.
- Collaborate closely with developers on frontend implementation, ensuring alignment between design systems and platform capabilities, and contributing to scalable and maintainable storefront solutions.
Web Design Team Lead
- Led a team of web designers while introducing structured workflows and scalable content systems for digital campaign production.
- Standardized design and production processes, enabling consistent execution across multiple brands and markets while improving efficiency and reducing turnaround times.
- Worked closely with development teams to align design output with frontend implementation, supporting the transition toward reusable components and system-based page creation.
- Facilitated cross-functional collaboration between marketing, design, and technical teams to ensure alignment between business goals and digital execution.
Senior Web Designer
- Designed and implemented landing pages and digital assets for eCommerce campaigns across multiple brands and international markets.
- Developed responsive frontend solutions using HTML, CSS, and JavaScript, ensuring performance and usability across devices.
- Collaborated with marketing and content teams to translate campaign requirements into effective digital experiences, contributing to conversion-focused design.
- Built a strong foundation in eCommerce platforms, CMS environments, and structured content workflows, laying the groundwork for scalable digital production systems.
IT manager, Software developer
- Owned end-to-end IT system operations, ensuring stable and reliable infrastructure across hardware and software environments
- Managed IT budgeting and resource planning
- Designed and implemented custom software solutions and system upgrades to support business operations
- Coordinated external vendors and maintenance processes for IT infrastructure
- Introduced modern technologies and improvements to optimize system performance and scalability
Software developer, IT technician
- Developed and maintained internal enterprise software solutions, supporting both operational workflows and user needs
- Managed databases, including monitoring, optimization, and data integrity
- Installed and maintained IT infrastructure (servers, workstations, network devices)
- Provided technical support and ensured reliable day-to-day system operations
Independent Digital Solutions & Web Development
- Delivered end-to-end digital solutions across web, eCommerce, and custom applications for clients in Germany, Switzerland, and Croatia, alongside full-time roles.
- Worked across CMS and commerce platforms including WordPress, Shopify, and custom-built systems, focusing on structuring scalable solutions rather than one-off implementations.
- Designed and developed custom applications supporting business operations, including logistics systems, workforce tracking tools, and digital advertising platforms.
- Applied a full-stack approach combining frontend development, backend logic, and system design to translate business requirements into functional digital products.
- CMS and eCommerce ecosystems, Salesforce Commerce Cloud, Shopify, Salesforce Marketing Cloud, content delivery systems
Skills
Systems & Platforms
- CMS and eCommerce ecosystems, Salesforce Commerce Cloud, Shopify, Salesforce Marketing Cloud, content delivery systems
Storefront & Experience Design
- UX, responsive design, landing page systems, conversion-focused interfaces, component-based design systems
Technical Foundation
- HTML, CSS, JavaScript, React, PHP, MySQL, jQuery, XML, component-based frontend understanding
Content & Marketing Systems
- SEO, digital marketing, email automation, customer journey design, segmentation and campaign optimization
Delivery & Leadership
- Cross-functional collaboration, workflow design, stakeholder alignment, production planning, QA processes
Emerging Technologies
- AI-assisted design and development workflows
Education
University of Applied Sciences in Varaždin
Electrical Engineering studies (Unfinished)
Languages
English – C1
German – B2
Croatian – Native
Selected Highlights:
- Designed and implemented automation-driven systems that significantly reduced manual operational work across content, marketing, and eCommerce teams.
- Developed AI-assisted workflows to eliminate manual localization processes, enabling scalable multi-language content delivery across markets. This included transforming static content structures into reusable, dynamically populated systems integrated with Salesforce Commerce Cloud.
- Built solutions to automate the management and updates of static content such as privacy policies, terms & conditions, and FAQ pages, removing dependency on manual updates and ensuring consistency across regions.
- Created a dynamic banner localization system, enabling efficient generation and adaptation of campaign visuals across multiple languages and markets.
- Designed a Figma-based design system for high-volume performance marketing production, enabling scalable generation of ad creatives through structured components and reusable templates.
- Additionally, developed internal operational tools, including a system integrated with Jira for time tracking and effort-based billing, improving transparency and efficiency in production workflows.
- These solutions collectively reduced manual effort, increased scalability, and enabled teams to operate more efficiently across complex, multi-market environments.